Video: Automatica

Video: Automatica

Video: Automatica

OK, so I am not a fan of the overuse of robotics. I would rather order food from a human, or simply know that my taxes are not going to pay to automate jobs that less fortunate humans require to pay their bills. That said, this video shows a great use for robots…

Why do I like this? This is a great example of advertising which delivers content value without being in your face about a product. The product (robotics hardware) is obvious, but as a viewer, I am not hit over the head with hard sell. I get enjoyment as the first priority, with the added value of brand promotion.

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Animation: Fabricated

Animation: Fabricated

If you like the industrial look, or are a fan of stop-motion, this piece is right up your alley. Even if you don’t like the aesthetic, you will probably be impressed by this 10-year in the making project!

Animation: Follow the Ball

Animation: Follow the Ball

Motion design is a dynamic combination of rich media, video, animation, stop-motion, claymation… the list goes on. The following piece brings a unique style to the screen, a playful piece sets an interesting mood and tone.